Only a year or so late, but we’ve just received our lovely Robert Horne Shout Awards 08 Book, in which we won the coveted ‘Best Exhibition’ Catergory for our Z-A Exhibition. This had nothing to do with us having two creatives from BMB on the Judging Panel or indeed the fact that it was an Exhibition for Robert Horne themselves. It was purely down to the simple, yet extremely clever creativity. That’s our story and we’ve sticking to it. Anyway, it’s arrival has put a smile on all our faces, mainly down to us being slightly high from sniffing the intoxicating Munken stock.
BY BMB:
Thursday 11 February 2010
Parker are long standing friends of BMB. We’ve delivered for them in the past, so they came to ask us to help them present the diversity of their services relevant to the offshore market at the Offshore Europe Exhibition 2009. Now we’ll put our hands up here, and admit that we knew little about the offshore industrial world. So we spent several months interviewing a series of Parker’s senior managers, understanding these complexities and then developing creative ideas that could engage with the offshore audience. The finished result saw 14 different Parker products presented in a multitude of ways:
One such example is Parker’s Air Guard. This life saving product that cuts compressed air supply when a cable is damaged was demonstrated with a cut hose violently whipping around within a ‘high-impact’ acrylic case. This demo alone resulted in a huge number of sales leads for them, and some great feedback for us:
‘
The exhibition was a great success thanks to your team’s input and attention to detail. It confirms our decision to use BMB for all our areas of Marketing and not jumping between different companies. As Rob Butterfield said when he presented your concept on doing business to us just over a year ago – having a single company pulling it all together gives far greater continuity, especially for a complex organisation such as Parker.
We had a lot of comment about the stand design, so a special thanks to your creative team. It was our most successful exhibition to date, so much so that the other parts of our organisation which previously have exhibited separately at Offshore, want to come on our stand and use BMB for the design and build at the next one!’
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BY BMB:
Friday 02 October 2009
Total are a BIG business. A BIG brand. With BIG challenges. They attract BIG people (in the economic sense). And Total saw a BIG opportunity to exhibit at Offshore Europe 2009. We partnered Total from concept to delivery to be sure their VIPs were made to feel welcome, and more importantly for Total – demonstrate their commitment to the ‘Extreme’ global challenge of securing the long term future of the North Sea oil and gas fields.
Even when the stand was packed with people to talk to, an interactive presentation was on demand to communicate for them.
It’s only fair then, that we give a BIG thank you to Total for working so hard with us under very different Extreme demands to produce their stand, which was a Total success for everyone involved.
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BY BMB:
Friday 02 October 2009
How did BMB make sure that Elster Metering had top billing at IWEX 2009? Well, we told them to let their customers do the talking for them. On the day, they made quite an exhibition of themselves…
Using Elster’s customers as the main focal point, we used huge photos of them across the stand, together with strong testimonials about how they had enjoyed working with Elster.
In a real coup for Elster, the customers who had written testimonials agreed to be on the exhibition stand in person to meet visitors and answer any questions, and to explain how Elster metering solutions could really make a difference.
In line with the inventive creative idea on the stand, we also developed a four week email campaign that introduced the Elster team, building excitement about meeting the team and their customers at IWEX 2009.
The exhibition was such a success that we have now been asked to apply our creative minds to Elster UK’s entire suite of printed and digital marketing materials
(Click on main image to see more)
BY BMB:
Wednesday 02 September 2009
When the UK’s leading first aid charity, St John Ambulance, exhibited at the 2009 Safety and Health Expo at the NEC, they appointed BMB to generate excitement and intrigue among visitors to the show – as well as a healthy number of leads.
The brief was to draw attention to the fact that health and safety affects everyone and to provide information on how the charity can support and educate individuals. The stand also needed to be an information hub, updating people on the forthcoming changes to the UK’s Health and Safety legislation.
Our idea made people stop in their tracks, take a closer look at themselves and think about their own responsibilities to do with health and safety.
A huge mirror in the shape of a man was at the centre of the stand catching the attention of visitors. Their own reflection encouraged them to think about the role they could play in furthering effective health and safety practices.
And, with a team of helpful staff at the ready in addition to key product demonstrations, St John Ambulance were able to capitalise on the attention and underline that when it comes to health and safety – the point is you.
BY BMB:
Wednesday 02 September 2009
Self promotion isn’t something people have found much time for in the current climate. But when our resident ‘Head of Lunch’ Ben asked our supplier to build a stand for BMB instead of our clients for a change, they jumped at the chance (probably because they’d be the first people we’d call off any leads, as they’re talented chaps).
There’s plenty of stories on our blog about our Live event work, and the tasty award that’s heralded on the sign, so I won’t bang on about them again here.
Ben is a happy man though. Aside from being a guest speaker at the event (more free food), he’s got his diary full of lunches again with potential new clients, so needs to watch that middle-aged spread. Any chance of bringing a doggy-bag back though for the studio? We’ve no time for lunch thanks to you. Shouldn’t complain I guess.
Well done to everyone involved.
BY BMB:
Friday 31 July 2009
We love Robert Horne, both their excellent Sign & Display stuff and their paper. So following the huge sales results from 2007’s ‘Art Gallery’ and 2008’s ‘Z-to-A’ stands we did for them, we were both delighted and biting our nails when Amy from RH called to say, ‘beat that’.
With an increased space to fill, the aim was to deliver a creative yet very cost-effective stand. ‘Grand Prix’ was the solution. We built a bespoke huge slot-car track from Robert Horne’s Foamalux Xtra, produced the advertising hoardings from their own product, light boxes that promoted their latest LED technology – right down to the 1/10th scale signs finished in their vinyls and films.
With so much of Robert Horne’s products actually used at racetracks around the country, the concept made perfect sense and really engaged with a predominantly male audience. Registering for the race took care of their data capture, and the real winner of the event was beating their track record in winning sales leads.
‘
I’d like to give my thanks to Ben, Pete and all the team for producing yet another outstanding piece of work. Yet again we were significantly the best stand in show; yet again we broke all sales records; and yet again both staff and suppliers commented on how proud they were to be involved. Thank you so much.
’Amy Le Corney, Robert Horne.
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BY BMB:
Wednesday 15 July 2009
We spoke back in December about the work we’d won for St John Ambulance – well no sooner had we designed and produced their exhibition, when they dropped us an email to let us know their appreciation. For an organisation who likely go without thanks for large parts of their great work, we fully appreciate them taking the time to let us know they’re chuffed. We’ve loved working with SJA, and like all first aid, we hope more is to follow!
‘
We’ve been at the Safety and Health Expo for several years and this stand was the best one we’ve had. It gave us the single sense of purpose we wanted to promote the changes to the first aid at work regulations on 1 October. A great job; thank you.
’Simon
BY BMB:
Tuesday 19 May 2009
Hands up who usually keeps the literature popped through their doors by their local council? We don’t, but we should. Because we all have a winge about our area, and if we understood more about what the council did, we could have a hand in shaping our community. Who knows, in some small way we may make a difference to somebody’s life. Actually getting this literature read though is a tall order.
The council boundaries in Cheshire had changed and our old client Vale Royal Borough Council had now become Cheshire West & Chester. They wanted to promote this change at a local event.
A simple engaging idea was developed – “Become a rising star” like the area’s own past and present stars from James Bond to Romans, and like the new council plans to be.
In less than 5 minutes using a process pioneered by cinema and TV, visitors were photographed in fancy dress of the area’s aforementioned stars. Then using a complex mix of magic (and skills from our digital team) we placed the nice visitors on the front cover of a magazine about the new council and it’s fresh plans for the area.
The result? A very personal brochure, queues of people at the stand, unprecedented interest in the council’s plans, and a lack of lunch for the busy team on hand to deliver it all.
‘
BMB managed to make a fantastic cost effective solution work on a very small space. The response from visitors to the show was astonishing. Thank you very much for your hard work.
’Andrew Scully, Cheshire West & Chester
BY BMB:
Thursday 30 April 2009
BY BMB:
Monday 20 April 2009
Only a year or so late, but we’ve just received our lovely Robert Horne Shout Awards 08 Book, in which we won the coveted ‘Best Exhibition’ Catergory for our Z-A Exhibition. This had nothing to do with us having two creatives from BMB on the Judging Panel or indeed the fact that it was an Exhibition for Robert Horne themselves. It was purely down to the simple, yet extremely clever creativity. That’s our story and we’ve sticking to it. Anyway, it’s arrival has put a smile on all our faces, mainly down to us being slightly high from sniffing the intoxicating Munken stock.
