BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.
At BMB we believe that business people are human too, so we created a more experiential microsite which retains the focus on clear communication while providing a less utilitarian way to interact with it. Of course, it’s not all whizzy graphics and many of Vauxhall’s Fleet audience are still using older browsers so we made extensive use of cross-browser compatible Javascript to ensure maximum audience reach.
Email marketing is a steadfast of Vauxhall’s communications and we continually work with them to optimize conversion rates through design, content and timing. A more engaging look and feel was created to complement the increased focus on a single, offer-led call to action. Recipients who express an interest in the offer by clicking-through will then receive a personalized follow-up including a reminder that the offer is time-sensitive.
http://www.gmukbusiness.co.uk/marchoffers/
BY BMB:
Monday 08 March 2010
Only a year or so late, but we’ve just received our lovely Robert Horne Shout Awards 08 Book, in which we won the coveted ‘Best Exhibition’ Catergory for our Z-A Exhibition. This had nothing to do with us having two creatives from BMB on the Judging Panel or indeed the fact that it was an Exhibition for Robert Horne themselves. It was purely down to the simple, yet extremely clever creativity. That’s our story and we’ve sticking to it. Anyway, it’s arrival has put a smile on all our faces, mainly down to us being slightly high from sniffing the intoxicating Munken stock.
BY BMB:
Thursday 11 February 2010
Yes, we can’t quite believe it ourselves but the first awards ceremony of the year has sneaked up on us as the PR team head to the Hilton on Park Lane today for the HSBC Rail Business Awards 2010. Once again we’re hoping our internal communications programme for DLR will be recognised at what we have been assured is the Oscars of the rail industry – complete with gushing acceptance speeches.
We’ll be tweeting updates throughout the evening and will have a full report tomorrow – good luck everybody!
BY BMB:
Thursday 11 February 2010
A few of us spent the weeks up until Christmas with nkd images across our screens and desks – and it was all Rob Butterfield’s idea!
No they weren’t the photos from some debauched agency Christmas party (we were very well behaved) – they were in fact for Nottingham’s first and only waxing and hair removal boutique. They asked if we would create a name and identity for their launch into a market which has seen its own share of growth recently.
They didn’t want to shy away from their treatments ranging from eyebrow threading to pubic topiary (in fact they quite liked the idea of being a little cheeky) so we set to work on some research which would frighten your firewall.
nkd is the name. Animal shapes became the cheeky nod to their craft. Skin tones became the backdrop to it all, and a successful roll-out across all their new interiors and communication was the result, oh and a client who’s a very happy bunny/monkey/chicken/cat.
Following their official opening in December the salon has gone from strength to strength. We’ll be working with nkd throughout this year to help them achieve their goal of opening a chain of salons across the UK. Let’s hope they manage to keep back any growth in competition throughout 2010.
BY BMB:
Tuesday 19 January 2010
BY BMB:
Monday 18 January 2010
The Travis Perkins Group who own the likes of Wickes, Keyline, Benchmarx amongst others, along with the not to be forgotten Travis Perkins merchant brand, have recently given us the nod to build their group brand online. Having fought off some pretty tough competition (apparently) we are just getting stuck into the first phase of this awesome project. Unusually perhaps for most, we’re starting from the inside out – by building their employer brand and e-recruitment platform. We’ll keep you posted as things start taking shape.
BY BMB:
Thursday 14 January 2010
As BAA continues its £4 billion transformation of Heathrow airport, we produced a ‘vision book’ to help ensure everyone working on the project is on the same journey.
The book inspires architects and designers with an insight into the future of Heathrow, Carefully crafted over a year, it is the first significant piece of communication to be released that not only showcases the airport’s new brand and strategies but, more importantly, aims to inspire and engage people around the ‘new Heathrow’ and all ambitions of this incredible transformation.
The branding process continues into 2010 as we work with Heathrow’s senior management and brand team to develop a communication framework to ensure cohesive communication across every conceivable touchpoint – both internally and externally.
BY BMB:
Thursday 07 January 2010
Throughout our time at Bute Mills we’ve been fortunate to have worked closely with General Motors, and still do, so we’re chuffed that they have asked us to produce a mailer promoting their raft of new technology and innovations to 26,000 small businesses.
Having won our awards over the years for fleet (we don’t like to gloat, really) this mailer had to impress them. So far so good.
Fresh thinking? Or just what the client expected? One of the same we think.
BY BMB:
Monday 04 January 2010
If you’ve spotted a stream of pizza delivery drivers cruising down Guildford Street, and seen the lights on late at night over at BMB Towers you’ll know that we’ve had a crack team of creatives working hard on an exciting new project.
Well, we can now reveal that we were in fact revamping the packaging of an old classic for leading global toys and games giant, Hasbro.
As the secret project won’t ultimately come to fruition for another two years we can’t give much away but needless to say such a job is far from a 9 to 5 when the end result will be played by millions worldwide.
Well done to the BMB Hasbro team, and thank you to the guys and girls over at Hasbro UK, not only for their dedication and partnership but also for their great feedback.
Have a look at their website. It’s remarkable just how many of their toys you’ll recognise, and want to play again!
BY BMB:
Friday 04 December 2009
BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.
New technology but the same rules apply.
Earlier this month, an independent artist known as “Hidden Eloise” believed that Paperchase had stolen one of her designs and used it on notebooks, tote bags and albums sold across its 100 UK stores. After posting details of this on Twitter and claiming that her concerns were being ignored by Paperchase, the story quickly became one of the most popular on the network.
This explosion of concern for Hidden Eloise posed a real public relations challenge for Paperchase. As the car crash unfolded, the ‘moberati’ started baying for blood – fuelled by the absence of an official comment from Paperchase. The few objective voices of reason were drowned out as Paperchase’s silence was taken to be an admission of guilt.
Even some of those claiming to be contacting Paperchase by traditional means said that they were getting through to voicemail.
In an attempt to help with damage limitation, a Tech PR person registered @paperchaseuk. He, along with numerous other people, was actively trying to contact Paperchase and involve them in dialogue but it didn’t appear that the company had any channels to deal with this kind of digital crisis management.
By late afternoon Paperchase had set up @FromPaperchase and were trying to get a grip of the situation with the release of a statement – effectively confirming that the company had done all it had been legally required to do. A handful of followers retweeted this but, sadly, it was not enough of an explanation for the baying mob and didn’t have the ‘personal’ feel they demanded.
Over the next hours and days the statement was amended to include the name of the design agency and designer involved, expanding on the explanation until a more personal statement was released admitting guilt and proving that a thorough investigation had been done. Ironically, contrary to the opinion of the mob, Paperchase and Hidden Elouise turned out to be the victims of another independent artist.
So what can we learn from this?
Well, there were probably two main question marks surrounding the Paperchase strategy:
No one was listening.
When they eventually took action, the tone wasn’t wholly appropriate for the audience.
That’s not to say that the incident could have been completely avoided if both of the above had been addressed but it probably could have been better contained. In addition, Paperchase may have been able to maximise the fact that they had a significant volume of traffic to its website.
No matter what company you work for or industry you are involved with, this incident underlines the need to be clear about who and where your customers are and then decide how best to use your time, finances and resources to engage with them – even if it’s just making sure that at a basic level you listen to what is being said and are prepared to respond.
Public relations has always been about consistent communication with customers. The age old saying that PR is not just a tap to be turned on and off has never been more true than today. The time to listen and engage is now, people are talking about your brand more than ever – and you’d be surprised how much damage can be done in 140 characters or less.