BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.
At BMB we believe that business people are human too, so we created a more experiential microsite which retains the focus on clear communication while providing a less utilitarian way to interact with it. Of course, it’s not all whizzy graphics and many of Vauxhall’s Fleet audience are still using older browsers so we made extensive use of cross-browser compatible Javascript to ensure maximum audience reach.
Email marketing is a steadfast of Vauxhall’s communications and we continually work with them to optimize conversion rates through design, content and timing. A more engaging look and feel was created to complement the increased focus on a single, offer-led call to action. Recipients who express an interest in the offer by clicking-through will then receive a personalized follow-up including a reminder that the offer is time-sensitive.
http://www.gmukbusiness.co.uk/marchoffers/
BY BMB:
Monday 08 March 2010
Planning the launch of a major new vehicle is a complex & expensive task. There’s the timing of the TV commercials, the direct mail, point-of-sale, email marketing and a whole lot more to co-ordinate & schedule with plenty of last minute changes and tweaks. And then you have to let your network of dealerships know about the marketing plan, ensuring they all receive timely and up-to-date information. That’s why we created the online “Vehicle Launch Guide” as part of our ongoing work with General Motors.
Read More »
BY BMB:
Friday 05 February 2010
We faced a real test of our production capabilities with the high-profile launch of the new Astra – which demanded delivery of a comprehensive range of marketing collateral to help promote the vehicle across the UK.
The challenge lay not only in preparing copy and layouts for all materials but also with co-ordinating the complex production and distribution of each element for both the consumer and B2B launch campaigns. Read More »
BY BMB:
Monday 01 February 2010
A few of us spent the weeks up until Christmas with nkd images across our screens and desks – and it was all Rob Butterfield’s idea! Read More »
BY BMB:
Tuesday 19 January 2010
BY BMB:
Monday 18 January 2010
The Travis Perkins Group who own the likes of Wickes, Keyline, Benchmarx amongst others, along with the not to be forgotten Travis Perkins merchant brand, have recently given us the nod to build their group brand online. Having fought off some pretty tough competition (apparently) we are just getting stuck into the first phase of this awesome project. Unusually perhaps for most, we’re starting from the inside out – by building their employer brand and e-recruitment platform. We’ll keep you posted as things start taking shape.
BY BMB:
Thursday 14 January 2010
As BAA continues its £4 billion transformation of Heathrow airport, we produced a ‘vision book’ to help ensure everyone working on the project is on the same journey.
The book inspires architects and designers with an insight into the future of Heathrow, Carefully crafted over a year, it is the first significant piece of communication to be released that not only showcases the airport’s new brand and strategies but, more importantly, aims to inspire and engage people around the ‘new Heathrow’ and all ambitions of this incredible transformation.
The branding process continues into 2010 as we work with Heathrow’s senior management and brand team to develop a communication framework to ensure cohesive communication across every conceivable touchpoint – both internally and externally.
BY BMB:
Thursday 07 January 2010
Throughout our time at Bute Mills we’ve been fortunate to have worked closely with General Motors, and still do, so we’re chuffed that they have asked us to produce a mailer promoting their raft of new technology and innovations to 26,000 small businesses.
Having won our awards over the years for fleet (we don’t like to gloat, really) this mailer had to impress them. So far so good.
Fresh thinking? Or just what the client expected? One of the same we think.
BY BMB:
Monday 04 January 2010
It’s not everyday one of these turns up in your car park but we’ve just taken delivery of our client’s Brabus Smart car which we’ve transformed for the launch of an animated band – The Modkatz - that are set to bare their claws to the world early next year.
As the band applies the finishing touches to their debut album, we are working hard to ensure they make the biggest impact possible with their unique take on a sixties music and fashion movement.
More updates will follow as we get closer to the launch of the first single but if you’d like to be kept informed of this feline phenomenon visit www.TheModkatz.com to register your interest.
For now we’d better let the client know we’ve updated his red car ever so slightly…
BY BMB:
Tuesday 10 November 2009
We want one of these. We’re fortunate enough to get our mitts on some hot cars through our long time friends over at Vauxhall, but the latest beast we’ve yet to drive. We hope that’ll soon change, as we’ve helped Vauxhall launch the new VXR model recently (you may have seen the billboards). The new Insignia VXR is super fast, super powerful but super controlled. Go and drive one. We dare you.
More activity to follow when we’ve finished drooling.
BY BMB:
Monday 09 November 2009
BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.
