Episode 1, Part 2

FREAK | MySpace Video

At BMB we’ve built a reputation for delivering successful results-focused communications but we’re also making a name for ourselves thanks to our innovation and originality.

Last year, our Head of Digital, Alec East, worked with Point35 to provide the branding, design and digital consultancy on a ground-breaking project co-produced by MySpace and FMX (Fremantle Media’s digital arm). That project became an online teen-drama called FREAK and it’s just picked up a Rockie at the BANFF TV Awards. FREAK was selected as the world’s best Original Online Program this year in the Interactive category, which recognizes programmes created specifically for internet audiences and assesses each entry on its innovation, originality, and resonance and engagement with viewers.

FREAK was an episode-based, fully interactive experience, featuring high definition video. The official FREAK MySpace profile hosted two video episodes a week – in between these the individual character profiles included additional interactive content (video, blogs, instant message feeds) to allow for real-time following of the story and powerful engagement with viewers – who also found themselves part of the creative process with appearances on the soundtrack, enrolment in the production team and even having creative input into the storyline.

Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia said: “I am delighted that FREAK has been recognised with a Rockie Award and I am extremely proud of FMX’s continued progress and innovation in cross platform media activities”

Anthony Lukom, Managing Director of MySpace UK, said “This is an incredibly exciting new format, which puts our users in the driving seat more than ever before. The way they can get involved with every element of the series, both in creation and with the storyline, is incredibly powerful and the fact that both Red Bull and Procter & Gamble were so keen to be involved is testament to the strength of the proposition.”

Congratulations to Alec and everyone involved with FREAK – which has clearly raised the bar when it comes to integrating social media and entertainment.