BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.

At BMB we believe that business people are human too, so we created a more experiential microsite which retains the focus on clear communication while providing a less utilitarian way to interact with it. Of course, it’s not all whizzy graphics and many of Vauxhall’s Fleet audience are still using older browsers so we made extensive use of cross-browser compatible Javascript to ensure maximum audience reach.

Email marketing is a steadfast of Vauxhall’s communications and we continually work with them to optimize conversion rates through design, content and timing. A more engaging look and feel was created to complement the increased focus on a single, offer-led call to action. Recipients who express an interest in the offer by clicking-through will then receive a personalized follow-up including a reminder that the offer is time-sensitive.

http://www.gmukbusiness.co.uk/marchoffers/