Planning the launch of a major new vehicle is a complex & expensive task. There’s the timing of the TV commercials, the direct mail, point-of-sale, email marketing and a whole lot more to co-ordinate & schedule with plenty of last minute changes and tweaks. And then you have to let your network of dealerships know about the marketing plan, ensuring they all receive timely and up-to-date information.  That’s why we created the online “Vehicle Launch Guide” as part of our ongoing work with General Motors.

Initially created for the launch of Vauxhall’s all-new Astra, the digital launch guide covered all marketing elements of the vehicle launch from retailer planning & sales training to public relations, launch calendar & target market data. When combined with the email campaign, the digital launch guide ensured hundreds of dealerships across the country were informed about all aspects of the new vehicle launch.

BMB took the opportunity to integrate a series of enhancements including integrating our improved user-behaviour tracking into the CMS to create more effective email follow-ups; Tracking & analysing user-behaviour allows the marketing team following-up with personalized, relevant emails. The core system behind the site allows for multiple vehicles, localisation and a host of other money-saving features.

It’s another example of how we improve the efficiency and effectiveness of our clients’ marketing budgets and, as a bonus, reduce their carbon footprint at the same time.