A few of us spent the weeks up until Christmas with nkd images across our screens and desks – and it was all Rob Butterfield’s idea!

No they weren’t the photos from some debauched agency Christmas party (we were very well behaved) – they were in fact for Nottingham’s first and only waxing and hair removal boutique. They asked if we would create a name and identity for their launch into a market which has seen its own share of growth recently.

They didn’t want to shy away from their treatments ranging from eyebrow threading to pubic topiary (in fact they quite liked the idea of being a little cheeky) so we set to work on some research which would frighten your firewall.

nkd is the name. Animal shapes became the cheeky nod to their craft. Skin tones became the backdrop to it all, and a successful roll-out across all their new interiors and communication was the result, oh and a client who’s a very happy bunny/monkey/chicken/cat.

Following their official opening in December the salon has gone from strength to strength. We’ll be working with nkd throughout this year to help them achieve their goal of opening a chain of salons across the UK. Let’s hope they manage to keep back any growth in competition throughout 2010.