After numerous DM campaigns for GM UK Fleet – all well received and successful in increasing enquires – it was no surprise that we were asked to raise awareness of the All-new Astra and provide an engaging DM piece for Fleet Managers. Historically Astra has been an important model in fleet, accounting for 75% of overall Astra sales in 2008.

As sexy to look at as the all-new Astra, and ultimately as innovative, we like to think. Year-round awareness in a practical, flexible and non-wasteful piece of DM.

Is it a diary? Desktop calendar? Both? Well yes, not only practical and informative, but highly versatile. Open out the back and the diary converts to a standing piece. If you change your mind, or want to take it with you to a meeting, just pick it up and go.

Now that’s handy.