Parker are long standing friends of BMB. We’ve delivered for them in the past, so they came to ask us to help them present the diversity of their services relevant to the offshore market at the Offshore Europe Exhibition 2009. Now we’ll put our hands up here, and admit that we knew little about the offshore industrial world. So we spent several months interviewing a series of Parker’s senior managers, understanding these complexities and then developing creative ideas that could engage with the offshore audience. The finished result saw 14 different Parker products presented in a multitude of ways:
One such example is Parker’s Air Guard. This life saving product that cuts compressed air supply when a cable is damaged was demonstrated with a cut hose violently whipping around within a ‘high-impact’ acrylic case. This demo alone resulted in a huge number of sales leads for them, and some great feedback for us:
We had a lot of comment about the stand design, so a special thanks to your creative team. It was our most successful exhibition to date, so much so that the other parts of our organisation which previously have exhibited separately at Offshore, want to come on our stand and use BMB for the design and build at the next one!’
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