When the UK’s leading first aid charity, St John Ambulance, exhibited at the 2009 Safety and Health Expo at the NEC, they appointed BMB to generate excitement and intrigue among visitors to the show – as well as a healthy number of leads.

The brief was to draw attention to the fact that health and safety affects everyone and to provide information on how the charity can support and educate individuals.  The stand also needed to be an information hub, updating people on the forthcoming changes to the UK’s Health and Safety legislation.

Our idea made people stop in their tracks, take a closer look at themselves and think about their own responsibilities to do with health and safety.

A huge mirror in the shape of a man was at the centre of the stand catching the attention of visitors. Their own reflection encouraged them to think about the role they could play in furthering effective health and safety practices.

And, with a team of helpful staff at the ready in addition to key product demonstrations, St John Ambulance were able to capitalise on the attention and underline that when it comes to health and safety – the point is you.