How did BMB make sure that Elster Metering had top billing at IWEX 2009? Well, we told them to let their customers do the talking for them. On the day, they made quite an exhibition of themselves…

Using Elster’s customers as the main focal point, we used huge photos of them across the stand, together with strong testimonials about how they had enjoyed working with Elster.

In a real coup for Elster, the customers who had written testimonials agreed to be on the exhibition stand in person to meet visitors and answer any questions, and to explain how Elster metering solutions could really make a difference.

In line with the inventive creative idea on the stand, we also developed a four week email campaign that introduced the Elster team, building excitement about meeting the team and their customers at IWEX 2009.

The exhibition was such a success that we have now been asked to apply our creative minds to Elster UK’s entire suite of printed and digital marketing materials

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