We love Robert Horne, both their excellent Sign & Display stuff and their paper. So following the huge sales results from 2007’s ‘Art Gallery’ and 2008’s ‘Z-to-A’ stands we did for them, we were both delighted and biting our nails when Amy from RH called to say, ‘beat that’.

With an increased space to fill, the aim was to deliver a creative yet very cost-effective stand. ‘Grand Prix’ was the solution. We built a bespoke huge slot-car track from Robert Horne’s Foamalux Xtra, produced the advertising hoardings from their own product, light boxes that promoted their latest LED technology – right down to the 1/10th scale signs finished in their vinyls and films.

With so much of Robert Horne’s products actually used at racetracks around the country, the concept made perfect sense and really engaged with a predominantly male audience. Registering for the race took care of their data capture, and the real winner of the event was beating their track record in winning sales leads.

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