Hands up who usually keeps the literature popped through their doors by their local council? We don’t, but we should. Because we all  have a winge about our area, and if we understood more about what the council did, we could have a hand in shaping our community. Who knows, in some small way we may make a difference to somebody’s life. Actually getting this literature read though is a tall order.

The council boundaries in Cheshire had changed and our old client Vale Royal Borough Council had now become Cheshire West & Chester. They wanted to promote this change at a local event.

A simple engaging idea was developed  – “Become a rising star” like the area’s own past and present stars from James Bond to Romans, and  like the new council plans to be.

In less than 5 minutes using a process pioneered by cinema and TV, visitors were photographed in fancy dress of the area’s aforementioned stars. Then using a complex mix of magic (and skills from our digital team) we placed the nice visitors on the front cover of a magazine about the new council and it’s fresh plans for the area.

The result? A very personal brochure, queues of people at the stand, unprecedented interest in the council’s plans, and a lack of lunch for the busy team on hand to deliver it all.