Widespread doom and gloom? The worst economic climate in history? Could there be a better time to dip your toe in the murky world of TV advertising?

One enterprising Saab dealer certainly thought so and we’ve just helped turn his entrepreneurial vision into reality in less than two weeks.

With 50 Saab 9-3 Convertibles to shift, the team at Riders & St Davids Saab wanted to try something new after exhausting all of the classic DM, email, press ad and radio ad routes. Television was the next step – but a big one for them as they’d never tried it before.

Thankfully, their proposition was strong and they had our phone number. Having bought the cars centrally, they were able to offer up to a third off the list price and we set about developing an idea that was simple to execute (in line with the budget), powerful and, most of all, on brand.

So, less than two weeks after a sunny round trip to Cornwall to present the initial concept, the ad made its debut in the middle of a Corrie double wedding special on WTV (West Country TV) with follow up appearances in Emmerdale and Law & Order.

The dealer was absolutely delighted and it’s been such a success that he has committed to taking another 25 cars.