Towards the end of 2008, Caterpillar appointed BMB to help ensure an unforgettable experience for everyone who walked through the doors of its new visitor centre.

The spacious and impressive facility, based at Caterpillar’s plant in Leicester, provides excellent marketing support to its dealer network and, by extension, to its customers. There is a light and airy showroom, a meet and greet area and well-equipped conference rooms. Visitors also get the chance to see product demonstrations and take a factory tour.

BMB’s brief was to design a fresh marketing pack that mirrored the excitement and prestige of the new centre, and that would be presented to each visitor at the end of their tour. The striking materials produced used dramatic black and white photography throughout, with key products and logos highlighted in Caterpillar’s trademark yellow. Incorporated into the comprehensive pack were modern additions such as a USB stick, preloaded with Caterpillar’s product brochures, and a souvenir photo frame. The pack was a hit with staff and visitors alike and BMB is looking forward to working closely with Caterpillar to further develop branding within the centre in 2009.