Thanks to BMB, Big Yellow can now offer customers the most user-friendly, targeted and comprehensive online reservation facility of any self storage company.

Recognising the potential to generate more online business through which they could ultimately increase sales, Big Yellow briefed BMB to work closely with its above-the-line agency to develop its website, making it more efficient and attractive for customers.

Following extensive research and close liaison with both client and customer, BMB reconstructed Big Yellow’s website to make it much more targeted at individuals – incorporating separate areas for business and personal users and highlighting a unique wine storage service in the company’s new flagship store in Fulham.

Customers are now able to manage the whole storage booking and payment process online, and features such as the 3D builder enable people to tailor storage to their own unique requirements.

Behind the scenes, the new website has significantly improved Big Yellow’s efficiency in collecting and managing its customer data, and staff can now process immediate responses to customer queries through the ‘live online chat’ instant messaging facility.

The new-look Big Yellow website was officially launched on 9th February. To check it out, click on www.BigYellow.co.uk