Saab people don’t sit around much, they’re active types, interested in life, want to get out there and do it, not watch it on TV. So Saab’s decission to sponsor Mountain Mayhem was bang-on-brand. An entire day of action and events, all attracting exactly the kind of folk Saab want to buy their 4×4 and estates. Which was handy, as there were plenty of muddy Saabs with filthy bikes on roof racks on show… you’d not normally expect the client’s approval on that one!

Bike races, trail breaks and people whisked up in Saab hot air balloons; everyone was knackered after all that. So we were all glad to relax whilst drinking from ice fountains and listening to the Royal Philarmonic for the evening, topped off by a firework show. All in all the whole thing went with a bang!

That’s quite enough action for one day. Well done to the team and Saab for pulling this off.