Planning the launch of a major new vehicle is a complex & expensive task. There’s the timing of the TV commercials, the direct mail, point-of-sale, email marketing and a whole lot more to co-ordinate & schedule with plenty of last minute changes and tweaks. And then you have to let your network of dealerships know about the marketing plan, ensuring they all receive timely and up-to-date information. That’s why we created the online “Vehicle Launch Guide” as part of our ongoing work with General Motors.
Initially created for the launch of Vauxhall’s all-new Astra, the digital launch guide covered all marketing elements of the vehicle launch from retailer planning & sales training to public relations, launch calendar & target market data. When combined with the email campaign, the digital launch guide ensured hundreds of dealerships across the country were informed about all aspects of the new vehicle launch.
BMB took the opportunity to integrate a series of enhancements including integrating our improved user-behaviour tracking into the CMS to create more effective email follow-ups; Tracking & analysing user-behaviour allows the marketing team following-up with personalized, relevant emails. The core system behind the site allows for multiple vehicles, localisation and a host of other money-saving features.
It’s another example of how we improve the efficiency and effectiveness of our clients’ marketing budgets and, as a bonus, reduce their carbon footprint at the same time.
BY BMB:
Friday 05 February 2010
We mean the recession of course: It’s over! And yes it’s official – at least that’s what this mornings GDP figures indicate. So, is this good news? Well, we all know that it’s going to remain very tough out there for businesses for some time yet but it does hopefully signify a more positive attitude across the UK. So, if you haven’t been doing so already, now is the time to start thinking about how to get your marketing in better shape for what will no doubt be a long and slow recovery – but one that will present opportunities for those brands with clear and compelling messages.
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BY BMB:
Tuesday 26 January 2010
It really is a small world. I was at my local gym this morning before the birds were even awake (healthy body=healthy mind and all that), and whilst I was readying myself for my day ahead in the agency I got chatting to – unbeknown to me – the MD of Product Partners. Turns out he’d been in London yesterday attending an Events & Exhibition training day, and during our conversation he mentioned that one of the stand examples they heralded as ‘one of the best’ was one of ours! At this point I promptly pointed out I worked for BMB and that the stand in question was designed and built by us in conjunction with top client friends Robert Horne.
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BY BMB:
Thursday 21 January 2010
A few of us spent the weeks up until Christmas with nkd images across our screens and desks – and it was all Rob Butterfield’s idea!
No they weren’t the photos from some debauched agency Christmas party (we were very well behaved) – they were in fact for Nottingham’s first and only waxing and hair removal boutique. They asked if we would create a name and identity for their launch into a market which has seen its own share of growth recently.
They didn’t want to shy away from their treatments ranging from eyebrow threading to pubic topiary (in fact they quite liked the idea of being a little cheeky) so we set to work on some research which would frighten your firewall.
nkd is the name. Animal shapes became the cheeky nod to their craft. Skin tones became the backdrop to it all, and a successful roll-out across all their new interiors and communication was the result, oh and a client who’s a very happy bunny/monkey/chicken/cat.
Following their official opening in December the salon has gone from strength to strength. We’ll be working with nkd throughout this year to help them achieve their goal of opening a chain of salons across the UK. Let’s hope they manage to keep back any growth in competition throughout 2010.
BY BMB:
Tuesday 19 January 2010
BY BMB:
Monday 18 January 2010
The Travis Perkins Group who own the likes of Wickes, Keyline, Benchmarx amongst others, along with the not to be forgotten Travis Perkins merchant brand, have recently given us the nod to build their group brand online. Having fought off some pretty tough competition (apparently) we are just getting stuck into the first phase of this awesome project. Unusually perhaps for most, we’re starting from the inside out – by building their employer brand and e-recruitment platform. We’ll keep you posted as things start taking shape.
BY BMB:
Thursday 14 January 2010
BMB are looking for a full-time, middle-weight developer to join our growing digital team and work on some great projects, building and developing web-based solutions for clients across the BMB group.
A bit about us
BMB are a creative communications agency offering integrated services ranging from branding to PR, live events to digital marketing and much more. We are independently owned and based in a big old mill right next to the train station (30 minutes from St Pancras International). But enough about us, let’s talk about you…
You’re the kind of person who is:
- A team player with a pro-active approach to all tasks.
- A good communicator with the ability to work with your own initiative to complete tasks given.
- Possesses a strong educational background.
- Familiar with industry standard frameworks and protocols.
- from an agency background with at least 2 years experience.
You’ll be flexible with skills including:
- Hand coding XHTML and CSS to validate to web standards
- Understanding of accessibility issues
- Understanding of Search Engine Optimization (SEO) issues
- PHP 5 (Object oriented)
- Zend Framework
- MySQL
- JavaScript
- Working in a LAMP (Linux, Apache, MySQL, PHP) environment.
- Working with a Source Control System (SCO)
- Working with Subversion (version control)
We would be really impressed if you also have:
Experience working as a Linux and BSD systems administrator,
- Compiling from source code
- Dell Managed Switches (Terminal access)
- OpenBSD
- Setup and install
- Pfsync
- Carp
- Ipfw
- Pound (load balancer)
- https certificates
- Debian Linux
- Setup and install
- Apache
- PHP
- MySQL
- MySQL replication
- Subversion (setup and access over ssh)
- Server to server preshared ssh keys
Familiarity with Smarty, PEAR DataObjects & PEAR QuickForms would be handy.
If you’d like to apply or to find out more, send a CV to jobs@bmb.uk.com
BY BMB:
Sunday 10 January 2010
As BAA continues its £4 billion transformation of Heathrow airport, we produced a ‘vision book’ to help ensure everyone working on the project is on the same journey.
The book inspires architects and designers with an insight into the future of Heathrow, Carefully crafted over a year, it is the first significant piece of communication to be released that not only showcases the airport’s new brand and strategies but, more importantly, aims to inspire and engage people around the ‘new Heathrow’ and all ambitions of this incredible transformation.
The branding process continues into 2010 as we work with Heathrow’s senior management and brand team to develop a communication framework to ensure cohesive communication across every conceivable touchpoint – both internally and externally.
BY BMB:
Thursday 07 January 2010
Throughout our time at Bute Mills we’ve been fortunate to have worked closely with General Motors, and still do, so we’re chuffed that they have asked us to produce a mailer promoting their raft of new technology and innovations to 26,000 small businesses.
Having won our awards over the years for fleet (we don’t like to gloat, really) this mailer had to impress them. So far so good.
Fresh thinking? Or just what the client expected? One of the same we think.
BY BMB:
Monday 04 January 2010
If you’ve spotted a stream of pizza delivery drivers cruising down Guildford Street, and seen the lights on late at night over at BMB Towers you’ll know that we’ve had a crack team of creatives working hard on an exciting new project.
Well, we can now reveal that we were in fact revamping the packaging of an old classic for leading global toys and games giant, Hasbro.
As the secret project won’t ultimately come to fruition for another two years we can’t give much away but needless to say such a job is far from a 9 to 5 when the end result will be played by millions worldwide.
Well done to the BMB Hasbro team, and thank you to the guys and girls over at Hasbro UK, not only for their dedication and partnership but also for their great feedback.
Have a look at their website. It’s remarkable just how many of their toys you’ll recognise, and want to play again!
BY BMB:
Friday 04 December 2009
