We’re on the look out for new creatives. Those rare types who can create smart ideas from scratch, visualise them by hand, work them up (within guidelines, or creating their own), sell it in and make it work across paper, digital, the side of a building, tattoos, soft fruit, and even turn it into a snazzy live event. The happiness/work/life benefits are huge: you get to work on the top floor of a gorgeous converted mill with a bunch of talented individuals who have won stacks of creative awards between them. We want you to come and put a smile on our very best clients’ faces – have a nosy around our site to see who they are and what we do for them. Just send me an email with 3 work samples, and just 3 words telling us why you’re the one for the job.
BY BMB:
Wednesday 10 March 2010
BMB’s latest work for Vauxhall is a tactical digital marketing campaign promoting fleet vehicles. An integrated digital campaign combining tracked email, microsite & follow-up communications was developed to promote “Great 4 Business”, Vauxhall’s latest campaign providing offers across 4 popular models of vans and cars.
At BMB we believe that business people are human too, so we created a more experiential microsite which retains the focus on clear communication while providing a less utilitarian way to interact with it. Of course, it’s not all whizzy graphics and many of Vauxhall’s Fleet audience are still using older browsers so we made extensive use of cross-browser compatible Javascript to ensure maximum audience reach.
Email marketing is a steadfast of Vauxhall’s communications and we continually work with them to optimize conversion rates through design, content and timing. A more engaging look and feel was created to complement the increased focus on a single, offer-led call to action. Recipients who express an interest in the offer by clicking-through will then receive a personalized follow-up including a reminder that the offer is time-sensitive.
http://www.gmukbusiness.co.uk/marchoffers/
BY BMB:
Monday 08 March 2010
Only a year or so late, but we’ve just received our lovely Robert Horne Shout Awards 08 Book, in which we won the coveted ‘Best Exhibition’ Catergory for our Z-A Exhibition. This had nothing to do with us having two creatives from BMB on the Judging Panel or indeed the fact that it was an Exhibition for Robert Horne themselves. It was purely down to the simple, yet extremely clever creativity. That’s our story and we’ve sticking to it. Anyway, it’s arrival has put a smile on all our faces, mainly down to us being slightly high from sniffing the intoxicating Munken stock.
BY BMB:
Thursday 11 February 2010
Yes, we can’t quite believe it ourselves but the first awards ceremony of the year has sneaked up on us as the PR team head to the Hilton on Park Lane today for the HSBC Rail Business Awards 2010. Once again we’re hoping our internal communications programme for DLR will be recognised at what we have been assured is the Oscars of the rail industry – complete with gushing acceptance speeches.
We’ll be tweeting updates throughout the evening and will have a full report tomorrow – good luck everybody!
BY BMB:
Thursday 11 February 2010
Planning the launch of a major new vehicle is a complex & expensive task. There’s the timing of the TV commercials, the direct mail, point-of-sale, email marketing and a whole lot more to co-ordinate & schedule with plenty of last minute changes and tweaks. And then you have to let your network of dealerships know about the marketing plan, ensuring they all receive timely and up-to-date information. That’s why we created the online “Vehicle Launch Guide” as part of our ongoing work with General Motors.
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BY BMB:
Friday 05 February 2010
We faced a real test of our production capabilities with the high-profile launch of the new Astra – which demanded delivery of a comprehensive range of marketing collateral to help promote the vehicle across the UK.
The challenge lay not only in preparing copy and layouts for all materials but also with co-ordinating the complex production and distribution of each element for both the consumer and B2B launch campaigns. Read More »
BY BMB:
Monday 01 February 2010
We mean the recession of course: It’s over! And yes it’s official – at least that’s what this mornings GDP figures indicate. So, is this good news? Well, we all know that it’s going to remain very tough out there for businesses for some time yet but it does hopefully signify a more positive attitude across the UK. So, if you haven’t been doing so already, now is the time to start thinking about how to get your marketing in better shape for what will no doubt be a long and slow recovery – but one that will present opportunities for those brands with clear and compelling messages.
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BY BMB:
Tuesday 26 January 2010
It really is a small world. I was at my local gym this morning before the birds were even awake (healthy body=healthy mind and all that), and whilst I was readying myself for my day ahead in the agency I got chatting to – unbeknown to me – the MD of Product Partners. Turns out he’d been in London yesterday attending an Events & Exhibition training day, and during our conversation he mentioned that one of the stand examples they heralded as ‘one of the best’ was one of ours! At this point I promptly pointed out I worked for BMB and that the stand in question was designed and built by us in conjunction with top client friends Robert Horne.
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BY BMB:
Thursday 21 January 2010
We’re on the look out for new creatives. Those rare types who can create smart ideas from scratch, visualise them by hand, work them up (within guidelines, or creating their own), sell it in and make it work across paper, digital, the side of a building, tattoos, soft fruit, and even turn it into a snazzy live event. The happiness/work/life benefits are huge: you get to work on the top floor of a gorgeous converted mill with a bunch of talented individuals who have won stacks of creative awards between them. We want you to come and put a smile on our very best clients’ faces – have a nosy around our site to see who they are and what we do for them. Just send me an email with 3 work samples, and just 3 words telling us why you’re the one for the job.
As Paperchase joins a long and growing list of big brands to fall foul of social media etiquette, it’s clear that classic PR techniques and principles apply more than ever in an age of increasingly vocal and challenging customer groups. 
Nulla tenaci invia est via
No, it actually means “For the tenacious, no road is impassable…” and is wholly appropriate as this week marked the conclusion of a historic deal that saw the Dutch performance car manufacturer Spyker take ownership of Saab Automobile after over a year of real challenges for the Swedish marque.
As Saab’s ‘Independence Day’ was declared, a collective sigh of relief was heard from thousands of employees and dealers across the globe, and Saab fans everywhere could finally sleep easy, safe in the knowledge that they could continue to dream of their next Saab and a secure future for the brand.
But what’s really interesting is the key role played by Saab’s global online network of fans as they did their best to keep the brand alive during some of its more difficult moments, helping drive interest from potential investors in a company that many in the media had written off as beyond saving.
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